Lulujo Baby, a Proud Canadian Company Gives Back With Their Wish Blanket Project

Move over Aden + Anais, there’s a new muslin swaddle blanket company in town – and it’s not just their great quality products that sets them apart. Based out of the east coast in Canada, Lulujo Baby works with a group of young girls to design and create a blanket that encompasses everything they felt was important to a newborn – sunshine, happiness, and of course love. The result was the stunning Wish Blanket:


Proceeds from purchases of this blanket are donated to The IWK Foundation, which supports the IWK Health Care Centre in Halifax Nova Scotia. It is the leading health centre in the Maritimes, providing specialised care for women, children, youth and families. With the help of the foundation, they are able to provide outstanding care using the latest technology and up-to-date medical equipment. As an obstetrical nurse, I am fully aware how much the equipment that we have available can make a difference in the patient care we provide.

In addition to the Wish Blanket that Lulujo Baby has created, they have a wonderful line of other baby blankets, sleeping bags, cloths and other baby care products. In particular, I fell in love with their Baby’s First Year blanket and card sets, which I have had the luxury of reviewing. I absolutely can’t wait to use the Loved Beyond Measure set to show off our newborn, who is due to arrive any day now. Make sure to watch out on my Instagram in future months for pictures!

This set includes everything you need to show off your baby’s progress – a muslin blanket to lay baby on with a measuring stick on the side, and 14 milestone circles that help record baby’s age from one day to one year.

lulujo baby

I haven’t had a chance to use these Lulujo Baby swaddle blankets yet, but I feel that their quality appears very similar to the much sought after Aden + Anais blankets. I love that they are a Canadian company, their products are readily available in so many stores (Walmart, Amazon, BabiesRUs, BedBathandBeyond, and Chapters to name a few), that their prices are very reasonable and that they come in so many different adorable patterns.


Right now on the Lulujo Baby site they have gift bundles on sale for $89.99. There are three different options (girl, boy or gender neutral), and each include a Baby’s First Year blanket and card set, a muslin swaddling blanket, a cotton knit baby blanket, and a 2 pack of cotton muslin blankets with four coordinating stroller clips to attach the blankets to your stroller or carrier for privacy/shade. I really wished that I had seen these gift sets beforehand because I would have loved to review one myself!

Are you familiar with Lulujo Baby? What products do you wish you had? Please share in the comment section below!

*The Mama Nurse received these products free from Lulujo Baby to review*



Hi! I am a Registered Nurse on a unit that encompasses labour and delivery, postpartum, medical, surgical and palliative care in a rural hospital in Ontario, Canada. I am a mom of two and am passionate about women's rights, mom and infant care, parenting and nursing. I hope to create an educational, entertaining and highly relatable resource for women around the world. Thanks for stopping by! Xo, The Mama Nurse

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